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Corporate Guidelines

Our Corporate Guideline are principles that GfK in its corporate actions. They reflect our expectation of responsible management, good client relationships and fair behavior among employees.

The Corporate Values define five aspects that are constant elements in our approach and actions. They form the basis of our corporate identity and culture.

The Code of Conduct enshrines basic ethical and moral values that apply in the workplace. It is the duty of the all GfK staff to familiarize themselves with the Code of Conduct and act according to its guidelines.

By adopting the Corporate Governance Code, GfK shows that it complies with the rules of good corporate management and governance while providing transparency for national and international investors.

Social media is now well established. All GfK employees are encouraged to participate in social media; however, we expect everyone who participates in online commentary to understand and to follow the GfK Social Media Guidelines.