Consumer Electronics Sales Research

GfK Retail and Technology has been tracking the sales of Consumer Electronics (CE) products since 1973; providing clients with weekly and monthly reporting and intelligence via our world leading GfK Retail Panel.

With vast numbers of new products launched each year, it’s a challenge to keep up-to-date with this constantlly evolving industry. GfK's retail panel assists our clients in their business decisions by monitoring major distribution channels, including Electro Retailers, Technical Superstores and Internet Sales.

Consumer Electronics products we track

TV/Video                   Static Audio             Portable Audio

  • Flat Screen TVs
  • CRT TVs
  • Digital TV Accessories/ Subscriptions  
  • DVD/ Blu Ray Players
  • Digital Video Cameras
  • Camcorders
  • Portable TVs
  • Set Top Boxes
  • Video Games Hardware
  • Audio Home Systems
  • Amplifiers/ Tuners/ Receivers
  • Speakers
  • Portable Media Players
  • Radio Recorders
  • Clock Radios
  • Dictation Machines 

Audio/Video             In Car                      Storage              Accessories              Electronics              Media

  • Headphones
  • Car Navigation
  • Car Radio
  • Car Speakers
  • Car Vision
  • CD-R/ CD-RW Recordables
  • DVD Recordables
  • HD Recording Media
  • Memory Cards
  • USB Memory 

These product lists are a guideline only and may vary from country to country. Please contact the Consumer Electronics team to find out more.

Contact us

Sue Lee
(이수현 차장)
+82-2-6712-4102
Sue.Lee@GfK.com