The GfK Group

The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It offers a comprehensive range of information and consultancy services in the three business sectors of Custom Research, Retail and Technology and Media. The no. 5 market research organization worldwide operates in more than 100 countries and employs over 11,000 staff.

October fall in UK’s Consumer Confidence

October 28, 2011 - The latest index shows consumer confidence in the UK at its 10th lowest figure since it began in 1974. In fact, it is only the third occasion in its history that it has breached -32. On both previous occasions - June 2008 and March 1990 - consumer confidence was entering periods of sustained weakness and the UK economy was going into recession. more >>

One in three online shoppers in the CEE region, owns a smartphone

October 27, 2011 - 14.2 percent of mobile phone owners in the CEE region have a smartphone. Looking at specific countries, the largest share of consumers who own -one of these high-end mobile devices can be found in Slovenia, Turkey and Lithuania, whilst Slovakia, Ukraine and Romania bring up the rear of the league chart. Accessing the Internet from one’s own handset is a trend that goes hand in hand with the expansion of smartphones. This progressive group of consumers is also very appealing for retailers because smartphone owners account for 31 percent of the CEE online-shopping population. These are some of the findings of the CEE Telco Industry Report 2011, an international study conducted in 15 CEE countries on a sample comprising more than 15,000 respondents. more >>

USA: Younger Automobile Buyers Not as Brand Loyal as Older Counterparts

October 26, 2011 - During the past decade, automobile manufacturers have experienced a steady decline in customer loyalty for specific brands. This change signals the need for a new approach to marketing automobiles in the future according to a new survey conducted by GfK Automotive. more >>

Rising income despite economic uncertainty in Europe

October 26, 2011 - The recently updated "GfK Purchasing Power Europe 2011/2012" study reveals the regional distribution of the population's purchasing power in 42 European countries. Prospects for the disposable income available to Europe's households in 2011 continue to be optimistic despite the current debt crisis and economic slowdown in the second half of the year. more >>

Russian diabetes population increased by 20 percent in 5 years

October 26, 2011 - The prevalence of diabetes in Russia now stands at 2.12 percent (3 million people), compared with 1.76 percent in 2006 – equivalent to a 20 percent increase in actual population numbers over the last five years – according to new research by GfK HealthCare’s Roper Global Diabetes Group. more >>

GfK Consumer Climate Europe

GfK Consumer Climate Europe
GfK Consumer Climate Europe

The GfK Consumer Climate Europe shows the mood of consumers in individual European countries.

You can find the latest results here.

AP-GfK Poll

AP-GfK Poll
AP-GfK Poll

The Associated Press, the largest source of independent news and information, has partnered with GfK Custom Research North America to form the AP-GfK Poll

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